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“The fact that e Harmony matched me with several women with whom I shared common interests led me to believe that I was seeing more quality matches.” At the same time, you shouldn’t write off a site just because it’s free.
The online dating world is awash with apps (including ours, which we’re pretty proud of, coincidentally), but for many singles, seeking out the very best dating apps can be a little perplexing.
Kominers thinks online daters could be well served by a service that isn’t quite free but doesn’t involve a subscription fee either.
Inspired by Jiayuan.com, the largest online dating site in China, he thinks dating sites would have happier customers overall if they did away with their current pricing models and charged users per message sent.
Expect adverts on Match.com, even when registering as a paying member.
Features: Tinder allows users to browse a variety of singles in their area via simplistic profiles that feature several photos and a brief bio.
“That’s the real issue—how happy are people with their interactions on the dating sites,” says Scott Kominers, a lecturer in economics at Harvard University.
On a site like Ok Cupid anyone can send you a message, whereas on the free app Bumble or on Tinder or e Harmony, only people you are matched with can get in touch. For every dating site or app that charges close to per month, such as Match, e Harmony, or JDate, there are plenty of other popular ones like Ok Cupid or Tinder that are free.If your goal is to get a date—or find a mate—are you better off with one type over the other?“If sending messages had a price or you could send only a fixed number per day, people you contact online would know you had to give up something to do so, which would incentivize better behavior,” he says.Perhaps beyond just charging for messages, sites could adjust the price according to how high quality someone's engagement seems to be.So a person who randomly sends out dozens of “hey” messages to would-be dates would have to pay a higher price to make contacts than someone who does it more selectively. Our survey suggests that 45 percent of online daters have tried multiple dating websites or apps.