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No one heads to Plenty of Fish for the customer service, which is all but nonexistent.The company does not need a support structure to handle members' subscription and billing issues because the service is entirely advertising-based. Put away your credit card.'' For hand-holding, users must rely on fellow members, whose advice is found in online forums.
Somehow, the site instantly replenishes the lost customers and attracts many more to boot.
Craigslist has no commercial messages other than listings, and it collects fees only for a minuscule slice of its posts. Buckmaster said, ''it's a mystery how we make money.'' At Plenty of Fish, there is no mystery: a large square of advertising sits in the middle of most profile pages.
It charges employers for jobs listings in 10 of its 450 cities, and brokers for apartment listings in New York City. Its success demonstrates that many consumers will tolerate, and even embrace, advertising when a site offers a free service for which others charge membership fees. Frind has found that rare business in which the profits gush in, whether or not he leaves his hammock.
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Given his site's profitable advertising mix and independently verified traffic volume, the figure sounds about right.
" MARKUS FRIND, a 29-year-old Web entrepreneur, has not read the best seller ''The 4-Hour Workweek''-- in fact, he had not heard of it when asked last week -- but his face could go on the book's cover. For anyone inclined to daydream about a Web business that would all but run itself, two other details may be of interest: Mr.It covers 450 localities in 50 countries around the world -- with only 25 employees.It is among the top 10 busiest English-language sites, but the customers who enjoy its free listings, like Plenty of Fish's, must serve themselves or seek assistance from others.He developed software for his online dating site, Plenty of Fish, that operates almost completely on autopilot, leaving Mr. Frind operates the business out of his apartment in Vancouver, British Columbia, and he says he has net profits of about million a year. But his site, now almost five years old, has some unfinished patches and irritating quirks and seems to come from the Anti-Perfectionist School of Design. Frind built the Plenty of Fish Web site in 2003 as nothing more than an exercise to help teach himself a new programming language, ASP. The site first became popular among English-speaking Canadians.Given his site's profitable advertising mix and independently verified traffic volume, the figure sounds about right. Popularity among online daters in many United States cities followed more recently, and with minimal spending on advertising the site.''Anything that represents customer hand-holding represents a failure of site design,'' said Jim Buckmaster, Craigslist's chief executive.